Bell Media launches with Mobile TV service
The newly minted mediaco officially closed its acquisition of CTV today, and announced a new mobile content package available to all providers.
Bell Media came out of the gate with a strong statement in the mobile arena today, tying the debut of a new mobile content media package to the official announcement that it has completed its acquisition of CTV.
The new mediaco, led by former Bell Residential Services exec Kevin Crull, said in a statement today that it has fulfilled all regulatory and legal obligations in its $3.2-billion purchase of CTV, three months earlier than it had first anticipated.
However, the mediaco made it clear that mobile will be a primary focus for the network under its new ownership, with Bell Canada and BCE president George Cope stating right off the bat that the acquisition ‘enables our promise to deliver the content Canadians want most across every screen…’
Making good on its mobile promises, Bell Media also announced today its first media product, Bell Media Mobile TV, a package of broadcast-based mobile content from CTV’s star specialty properties, including TSN, RDS, BNN, MTV and The Comedy Network. In a clear statement to the industry that it would not keep its new content exclusive to its mobile network, the company said that the package will be available on commercial terms to all Canadian wireless providers.
Content in the new package includes: full live content from BNN, CTV News Channel and MTV; live events from RDS, TSN and TSN2; and on-demand programming from The Comedy Network.
Bell Media also took the opportunity to state that it will not pass on value-for-signal costs to its customers, an issue that has bubbled up into the mediascape again recently as rivals Rogers and Telus appealed the Federal Court’s decision to support the CRTC’s approval of value-for-signal fees between broadcasters and BDUs.