Google exec asks: where’s your mobile strategy? » Media in Canada

Google exec asks: where’s your mobile strategy?

Google exec Michael Slinger sits down with MiC to talk mobile advertising at the Google Wireless Summit.

Statistics on the explosion of mobile and video usage in Canada are everywhere. But, as MiC heard at the recent Google Wireless Summit, there is still a huge disconnect between consumers and advertisers, with only 21% of large advertisers having a mobile-optimized website.

Michael Slinger, director of mobile advertising, Americas, Google, called out wireless industry execs at the event, noting that in researching his presentation, he couldn’t find one good mobile site for a Canadian wireless carrier. Yet research indicates that 22% of all queries about mobile phones were coming from mobile devices, he said, and that means wireless companies are missing out.

Slinger further emphasized the importance of mobile in media strategies today, citing GoDaddy’s Super Bowl campaign. Following the brand’s commercial during the broadcast, he said, the spike from consumers logging onto the site on their mobile devices was five times higher than those that logged on using desktops.

Following the event, MiC sat down with Slinger to ask him about mobile advertising, how advertisers can use it most effectively and what he sees for the future on the platform.

The event, which was hosted to educate the wireless industry on recent Google survey findings, followed on the heels of last week’s announcement that the search company had hired two new senior staffers, Marshall Self, head of display, and Jeremy Butteriss, director of strategic partnerships.