Reason partners lures Richard Freedhoff to the agency side

The former Sega and Sony exec joins the Toronto-based hybrid traditional and digital advertising firm.

Former Sega and Sony exec Richard Freedhoff has joined Reason Partners as executive vice president, account management and business development.

The hire aims at bolstering the Toronto-based hybrid traditional and digital advertising agency’s new media, social media and gaming expertise.

‘Richard has extensive consumer marketing experience and deep expertise in digital platforms. We’re looking forward to breaking new ground for our clients as we help them achieve not just increased awareness for their products but measureable bottom-line results,’ Peter Holmes, president and creative director, Reason Partners, said Thursday.

Before this jump to the agency side of the business, Freedhoff helped launch Sega’s Canadian arm as director of sales, and later held the same post for Sony Computer Entertainment of Canada, where he helped launch the Playstation.

He was also chief operating officer at Hip Interactive, the video game marketer.

From Playback Daily.