Video: A delectable night out with Magnum
The global ice cream brand kicks off its Canadian launch with a VIP-hosted party and mouth-watering TSA execution.
It was an evening to remember: Belgian chocolate, a swanky private venue and a VIP appearance by an expecting Ivanka Trump.
The event was in support of the Canadian launch of Unilever ice cream bar brand Magnum, hosted at a luxurious private home in mid-town Toronto.
Here, Media in Canada catches up with Gina Kiroff, brand building manager, ice cream, Unilever Canada, to find out about the launch campaign for the global brand.
Additionally, the brand executed a playful TSA-oriented stunt in downtown Toronto, at the intersection of Yonge St. and Eglinton Ave., featuring handsome butlers, an opulant transit shelter (have you ever heard those words combined before?) and free ice cream for all.
And to top it off, Unilever also purchased a homepage takeover of MSN.ca on Monday, May 9, featuring a very cool pull-away rich media execution.