Huffington Post Canada goes live
The AOL-owned site has launched with advertising partner Scotiabank.
Huffington Post Canada goes live today with launch advertising partner Scotiabank.
The launch partnership, which includes a two day site takeover, is a perfect fit with the site’s target audience of affluent, engaged consumers, Graham Moysey, general manager, AOL Canada tells MiC.
The US version of the Huffington Post was founded by Arianna Huffington in 2005 and purchased by AOL late last year for $315 million.
Advertising on the Canadian version of the site will be pushing very hard on AOL’s recently launched Project Devil, also known as portrait ad formats, which allow consumers to access content in the ad without leaving the page, says Moysey.
According to comScore, 1.5 million Canadians visited the US version of the Hufffington Post in March 2011.
The launch of Huffington Post Canada will be promoted through an online and print campaign which was planned and bought in-house at AOL Canada.
According to a post from Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, Heather Reisman, the CEO of Indigo Books and Music, will be joining Huffington Post Canada as editor-at-large.
Moysey says plans for the expansion aren’t stopping in Canada, with a UK launch coming in the near future.