Spotted! Cheat on your city
Tourism Toronto and Tourisme Montreal launch a street-level interactive portal between the two cities.
Ever wanted to cheat on your city?
Thanks to Tourism Toronto and Tourisme Montreal, from this week until June 15, you can.
The two cities have launched The Cheating Wall, a street level Skype-style screen showcasing a live 24/7 feed of the other city.
Creative and media for the screen was handled by the Toronto office of CP+B, with the Toronto office of media agency Smak handling the street level promotion in Toronto and Montreal and Monster Media working on the technology side.
The campaign, which is being promoted in local restaurants and bars in both cities is aimed at breaking down the long storied rivalries between Toronto and Montreal and encouraging urban dwellers to visit the other city, Andrew Weir, VP, communications, Tourism Toronto tells MiC.
“As much as we have fun with that rivalry we also want to break down the psychological barrier between the two cities,” he says. “You can be a true Torontonian and go have some fun in Montreal for the weekend and we won’t tear up your Toronto card.”
The Toronto “Cheating Wall” is located at the TIFF Lightbox on King St. West and the Montreal wall at 350 de Maisonneuve Boulevard, at the corner of Bleury Street.
Each day from now until the 15th, Toronto and Montreal citizens can interact 24/7, and also participate in events like fashion showdowns, joke contests, break dance-offs and a long distance dinner party.