Newad launches online ad network
The Newad Online advertising network represents over 75 French and English sites.
Montreal-based indoor and experiential marketing company NewAd is going online with the launch of its advertising network, NewAd Online.
The network is launching with over 75 sites signed up, separated into three categories of Brand Reach, Influence and Custom, all aimed at the company’s 18-to-34 target audience.
Launch sites are separated into four categories: young and affluent; women, with sites like Radaronline.com; men with URLs including Comedy.com; and students with University newspaper sites like the McGill Tribune, Newad marketing director Nathalie Langlois tells MiC.
Newad Brand Reach is aimed at clients looking to build brands online with the young and affluent set, Newad Influence is for reaching one of the four target markets and Newad Custom, for targeting ads at specific areas, including provinces, area codes, cities, or sites.
In addition to Newad Online, the company has 20,000 digital and classic indoor advertisements and produces 250 promotional events a year.
This story has been updated to reflect a correction. Newad Online mistakenly reported that it was representing BlogTO, however, BlogTO is in fact represented by Suite 66.