BBM overview: new PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
The summer sun is out and things are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the 13-week period covering Feb. 28 to May 29. This marks the seventh 13-week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.6% share of hours tuned for A12+ (down from 14.9% last time out. CHFI-FM remains #1 with women 25-54, posting a 17.1% share (down from 17.8%) followed by CHUM-FM with a 16% share (down from 16.9%).
Q107 is, once again, on top for males 25-54, posting a 13.9% share (up from 12.5% in the last 13-week book). The Edge held their #1 slot with M18-34 turning in a 21.2% share (up from 18.7%). For F18-34, CHFI-FM tops the list posting a 15.9% (up from 15%) share followed closely by CHUM-FM with a 15.5% (down from 15.9%) share of hours tuned.
Vancouver: CKNW holds the #1 spot for A12+ with a 11.6% share of hours tuned (down from 12.4% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5QM-FM, posting a 12.5% share (down from 13.9%) followed closely by JACK-FM with 12.2% (up from 11.4%).
The Team 1040 vaults into the lead with M25-54 listeners, delivering a 12.2% share (up from 7.5%). The Beat tops the list for M18-34 with 18.0% share of hours tuned (up from 16.5%) followed by the FOX with 13.4% (up from 9.1%). When it comes to females 18-34, the Beat takes top spot with a 14.6% share (down from 19.9%).
Edmonton: 630 CHED rules the roost for A12+ posting a 10.3% share of hours tuned (same as last time out). CISN Country takes top spot for F25-54, delivering an 11.8% share (up from 10.6%). K-97 tops the list for M25-54 with a 10.9% share (up from 9.7%) followed closely by The Bear at 10.4% (down from 12.1%). For M18-34, Sonic 102.9 is out in front with a 17.6% (up from 17.0%) share.
Calgary: QR77 leads the way for A12+ with a 10.2% share (up from 9.6%) followed closely by XL103FM with a 9.9% share (up from 9.7%). 96.9 JACK-FM is popular with the ladies, taking #1 spot for F25-54, delivering an 12.4% share (down from 12.5%). For M25-54, JACK-FM also leads the way with a 12.8% share (up from 11.6%). X92.9 takes top spot for M18-34, posting an 18.1% share (up from 15.4%).
David Bray is the president of Bray & Partners.
Summary charts include a brief overview of share figures from the latest PPM 2011 BBM release. (Charts courtesy of David Bray. All figures Monday to Sunday, 5 a.m. to 1 a.m.)