Spotted! Swiss Natural hoops for a cause

The vitamin manufacturer shows people how to shake their hips in support of Breakfast for Learning.
Swiss Natural Hula Hooping Event

Vitamin and supplement manufacturer Swiss Natural held an attention-grabbing experiential event at Yonge-Eglinton Square in Toronto on June 15, with professional hula-hoopers from Hoop Toronto giving passers-by a lesson on shaking their hips. The event, held in partnership with charitable foundation Breakfast for Learning, supported Swiss Natural’s “Route of Change” online campaign, created by Vaughan-based agency Tag Idea Revolution.

Additional Swiss Natural “Route of Change” hula-hooping events will take place at “spontaneous times and locations” in the downtown core throughout the rest of this week, with a dollar donated by the company for every person who agrees to try their hand at hooping.

The money will go to Breakfast for Learning, a charity which funds children’s nutritional programs.

“Route of Change” is primarily “an online wellness initiative” Swiss Natural spokesperson Dr. Elvis Ali tells MiC. The initiative is comprised of a Q&A form (which can be found at through which users can ask personal health questions, and Ali can respond with tailor-made advice.

Working with Breakfast for Learning to put on yesterday’s event adds another dimension to the campaign, says Ali, and is part of a brand positioning carried out by Tag to put forth Swiss Natural as “a mentor in the category of natural supplements.”