Video, blogs and lazy online marketing at NXNEi

Didn't spend your Saturday at the last day of NXNEi? Don't worry, MiC has video interviews to get you up to speed.

The second annual North by Northeast Interactive Festival (NXNEi) concluded Saturday with sessions on topics ranging from how to use video to win your category to how to incorporate bloggers into your media plan and reach your target market.

Cisco predicts that by 2013, 90% of all global IP traffic will be from video. So how can brands use video to win their category? That’s exactly what Guy Gal, president of digital agency Biz Media, talked about at NXNEi.

MiC chatted with him to ask which brand is doing video best and how to get started.

There are seven deadly sins and seven horrendous online marketing mistakes that companies are making. Coincidence? Not according to Unmarketing’s Scott Stratten, who laid out the lusty list of errors brands are making online.

MiC caught up with Stratten to ask which is the number one offender and, to borrow his phrasing, how to “stop sucking and make it awesome.”

According to Weber Shandwick Canada director, digital engagement Andrew Lane, incorporating bloggers into a campaign’s media mix is a great way to reach niche audiences and generate feedback from engaged participants.

MiC sat down with Lane to ask how bloggers can fit into a media campaign and the biggest hurdle to getting clients to use them.

North by Northeast Interactive (NXNEi) is the three-day digital conference arm of North by Northeast. It ran June 15 to 18 at the Hyatt Regency Hotel in Toronto.