Catching up in Cannes: Stephen Kim, Microsoft Advertising

The Microsoft GM tells MiC in a video interview how Kinect helps the company connect with users in new ways.

MiC caught up with Microsoft Advertising GM, global creative solutions and branded experiences and entertainment, Stephen Kim, who talked to us about what the company has been up to at the festival. It’s been exploring the creative opportunities of the future and how consumers will engage with content thanks to the Kinect platform for the Xbox 360.