MDC Partners wins Target Canada

Five agencies from the holding group nabbed the marketing account with its first ever integrated pitch, says CEO Miles Nadal.
Targetcanada

Five MDC Partner agencies, including KBS+P, Boom Marketing, Veritas PR, NorthStar Research and Capital C’s Fresh Intelligence unit, have been hired to lead Target Canada’s marketing efforts in Canada.

The budget for the account has yet to be disclosed and the media agency of record is expected to be announced later today.

The win is the result of the first integrated pitch from the holding group, Miles Nadal, CEO, MDC Partners, tells MiC.

“We are privileged to be associated with Target Canada’s entry into the country,” he says. “It is an important win with a phenomenal brand.”

Target Canada is set to roll into Canada in 2013 and 2014, with plans to open between 100 and 150 stores within those two years. The US-based retailer bought leases on 220 Zellers locations in Canada for $1.3 billion, but announced Friday that Walmart Canada would assume the leases on up to 39 of those stores.