Magazines continue downslide

ABC Canada reports circulation, paid subscriptions and single-copy sales are all down for the first six months of 2011.
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ABC Canada has released its consumer magazine eFas-Fax report for the first six months of 2011, and the news isn’t horrible, but it isn’t great.

Overall paid and verified circulation is down 3.64% for the six-month period, compared to the same period in 2010.

Total paid subscriptions are down 4.22% for the first six months of 2011, compared to last year. Single-copy sales took a hit the first six months of 2011 as well, dropping 2.34%, versus the same period in 2010.

Rogers Media saw the most titles with positive results for the report, with MoneySense, Hello! Canada, LouLou Canada’s Shopping Magazine, L’Actualite and Chatelaine all posting top five gains.

The ABC Canada eFas-Fax report measured 69 Canadian magazines.

Top five increases, total paid and verified circulation:
Hamilton Magazine (Sun Media): 41.5%
MoneySense (Rogers): 20.3%
Hello! Canada (Rogers): 16.9%
LouLou Canada’s Shopping Magazine (Rogers): 11.2%
Moi & Cie (TVA): 7.2%

Top five decreases, total paid and verified circulation:
What’s Up: Canada’s Family Magazine (Torstar): -81%
Premium: -30.1%
Tout Simplement Clodine (TVA) :-24.5%
Our Canada (Reader’s Digest): -23.7%
Moi & La Cuisine (TVA):-21.4%

Top five increases, paid subscriptions:
Yoopa: 72.1%
Hamilton Magazine (Sun Media): 42.4%
Clean Eating (TVA): 26.2%
Moi & Cie (TVA): 23.5%
Hello! Canada (Rogers): 22.4%

Top five decreases, paid subscriptions:
What’s Up: Canada’s Family Magazine (Torstar): -84.3%
Premium: -29%
Our Canada (Reader’s Digest): -23.7%
Reader’s Digest Canada: -17.9%
Wild (Canadian Wildlife Foundation): -15.5%

Top five increases, single-copy sales:
What’s Up: Canada’s Family Magazine (Torstar): 492.6%
MoneySense (Rogers): 111.4%
Chatelaine (Rogers): 80.9%
L’Actualite (Rogers): 75.2%
LouLou Canada’s Shopping Magazine (Rogers): 64.6%

Top five decreases, single-copy sales:
Premium: -46.8%
Yoopa: -45.7%
Montreal Centre-Ville (TVA): -39.5%
Decormag (Transcontinental) : -38.9%
Tout Simplement Clodine (TVA): -38.0%