Day in the Life: Sunni Boot

September 26, 2011 by Jennifer Horn

MiC recently visited the Toronto office of ZenithOptimedia to meet with CEO Sunni Boot and get the straight goods on what makes the self-titled “ROI agency” unique.

Boot jokes that she joined Ronalds-Reynolds for the summer, but ended up staying permanently. In 1987, Ronalds-Reynolds merged into FCB, and in 1992 Boot formed Optimedia Canada as a stand-alone media company. In March 1998, ZenithOptimedia was relaunched under the Publicis banner.

Join Boot and her “dynamic” team for a day at the agency, and hear her thoughts on the ins and outs of what is and isn’t working in the Canadian media industry. Hint: Boot echos the sentiment that media cos needs to stop racing to the bottom when competing for price.

It’s all in a day’s work.

Videography by Jennifer Horn

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