Porter Airlines flies to the top: Media Monitors, Oct. 31 to Nov. 6
The regional airline buys big in Toronto and Montreal.
The latest report from Media Monitors shows a six-place jump for Porter Airlines as it moves to the top from the previous week’s #7 spot in Toronto.
CIBC steps up one spot to #2, with the Government of Canada moving slightly down to the #3 spot on the list. A considerable spend by Signature Vacations takes the tour operator to the #6 spot, up from #81. OLG Slots & Casinos and Subway debut in the #5 and #7 spots, respectively.
Porter Airlines jumps from #17 to #1 in Montreal, while Sears sits steady in the #2 position and the Gouvernement du Quebec moves up from #13 to #3.
New entry, Montreal BMW Retailers, sits in the #7 spot with Desjardins General Insurance making the most significant jump in radio spend as it moves to the #8 spot from #21.