MAOY process and scores
How does our jury decide who wins Media Agency of the Year? Read on to find out about their process and see each agency's ranking.
This year’s Media Agency of the Year competition started with an open call to media agencies across Canada to submit descriptions of their top three media campaigns from the past year.
The agencies invited to participate in the second round were then asked to submit three media campaigns that represented work for three different brands over the previous 12 months. The shortlisted agencies, with their scores, appear below.
After inviting professionals in the media industry to be part of the panel, the judging process began, with each judge awarding each campaign a creativity and strategy score from one to 10. Those who declared conflicts did not score the applicable cases or agencies. The scores were then tallied up and averaged, and the agency with the highest final score was declared the winner.
Judges also chose the Media Director of the Year.
Media Experts 7.74
Jungle Media 7.47
M2 Universal 7.08
Media Experts 8.14
Jungle Media 7.57
M2 Universal 7.26
Media Experts 15.88
Initiative 15.04 (tie)
Jungle Media 15.04 (tie)
M2 Universal 14.34
Media directors of the year: Terry Horton, VP, media director, Cossette Media and Mark Sherman, founder, owner, executive chairman, Media Experts
Next Media Star: Shahnaz Mawji, supervisor, communications strategy at Carat
MAOY Gold: MediaCom’s innovation evolution
MAOY Silver: Media Experts stays ahead of the curve
MAOY Bronze: Mindshare dives into digital bridging
MAOY Honourable Mention: Starcom’s streak stays alive