Relaunched Travel + Escape sees ratings spike
The Glassbox channel sees a fivefold increase in the number of viewers in the week following its relaunch.
It seems Travel + Escape got upgraded to business class when it relaunched earlier this month.
Its new owner, Glassbox Television, is reporting that the rebranded specialty earned 1.3 million viewers (national, 2+, seven-day inclusive, all day parts) in its first week under its new guise, according to BBM Canada data.
The first-week ratings, from Oct. 31 to Nov. 6, showed a 500% increase over the channel’s previous average weekly audience, and in the 25-to-54 demo, a 600% increase.
Programming on the channel includes Ghost Adventures, Bizarre World with Andrew Zimmerman, Piers Morgan On, Chefs Run Wild, and Gourmet Escapes.
From Playback Daily