Redux Media reps TheStreet
The media co adds the financial sites to its roster, expanding its reach into the $100K demo.
Redux Media is now exclusively representing ads for financial set of sites TheStreet Inc. in Canada.
Standard advertising units, which can be geo-targeted, are available to clients on sites within TheStreet Inc. network, including Thestreet.com and the Stockpickr, MainStreet and BankingMyWay mobile applications.
In addition to standard ad spots, IAB “Rising Star” ad units are also available, which allow for in-ad video and high user engagement, Christopher Patheiger, VP of business development and partner at Redux Media, tells MiC.
The addition of TheStreet’s sites expands Redux Media’s reach to consumers with household incomes greater than $100,000, says Patheiger. It also gives the media co. a foothold in the personal finance and news sector.