Sears Canada buys big to reach the top: Media Monitors, Dec. 5 to 11
The retailer beats big spends from Bell Mobility and Pizza Pizza to reach the top in Toronto and Montreal.
Sears Canada jumped one spot to land as the number one advertiser for the week of Dec. 5 to 11, according to Media Monitors.
Taking a huge leap from the previous week, Bell Mobility jumps from #76 to #2 this week. Pizza Pizza remains in the #3 spot, for the second week in a row.
Big changes in Toronto for the week include Real Canadian Superstore, which jumped from #43 to #5 and the Bay, which leapt from #24 to #9.
For the second week in a row Sears Canada also bought the most airtime in Montreal.
Jumping onto the list in the #2 spot is Bell Mobility. Other big moves in the city for the week include Le SuperClub Videotron, which jumped from #18 to #3 and the Bay, which made the move from #13 to #5.