Spotted! Microsoft takes bad photos (on purpose)
The company has landed with an experiential booth at Pearson Airport in Toronto to connect with travellers over the holidays.
Microsoft has built an experiential booth at Toronto’s Person International Airport, taking intentionally crappy photos of travellers so they can try out the image editing software on a Windows 7 PC.
Running in terminals one and three until Dec. 23, the goal of the “Picture Perfect Holiday” is to get people using Microsoft software while connecting with families over the holidays, Christa Muio, marketing manager at Windows Canada, tells MiC.
The airport execution, which is also running in malls and airports in the US, was executed in Canada by Toronto-based Black Chalk Marketing.