Canada Post launches media RFP
The Crown corp is looking to establish relationships with up to five media cos for its online work.
Canada Post has issued an RFP looking for up to five media agencies to work with the Crown corp on its online media planning and buying.
The initial agreement with Canada Post for the contract will be for one year beginning in February or March of this year with the option to renew for an additional five one-year periods, according to the document on Merx.com.
Canada Post currently works with five agencies, including Cossette and Draftfcb, which executed the Crown corp’s recent holiday campaign, one that put an added emphasis on going multi-platform, John Swettenham, GM, marketing and brand at Canada Post, told MiC.