Rogers Wireless buys big: Media Monitors, Feb. 24 to March 4, 2012
The telco moves to first position on the radio chart in both Toronto and Montreal.
According to the latest report from Media Monitors for the week of Feb. 24 to March 4, Rogers Wireless connected at the top with the largest radio purchase in Toronto and Montreal.
The previous week’s top buyer, Chevrolet Dealer Association, moved down one spot to #2 in Toronto, and Porter Airlines shot to #3, up from #83.
Subway entered the chart at #10 and a particularly big move was made by Air Miles, from the previous week’s #40 spot to #5.
In Montreal, Chevrolet Dealer Association moved to #2 up from #7, and Martel Group of Companies made its debut at #3.
In addition, Corbeil Appliances entered the radio list at #10, and the National Bank of Canada made a notable jump from #56 to #6.