Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald's Canada and Procter & Gamble.
Canada’s Olympic Broadcast Media Consortium has announced additional broadcast details as the London 2012 Olympic Games get closer.
The Consortium will be building awareness for Canadian athletes heading to the games through two branded highlight series which will air on platforms including CTV, CTVOlympics.ca, OMNI, RDS, Sportsnet, TSN and V.
Olympic Alerts and Road to London both launch on Monday, April 2, and are sponsored by Bell, McDonald’s Canada and Procter & Gamble. Olympic Alerts focuses on athlete performance results leading up to the Games, while the weekly Road to London segments will focus on in-depth athlete profiles.
The Consortium has also announced additional broadcast talent who will be covering the London 2012 Games. Olympians Donovan Bailey, Curt Harnett, and Kara Lang, and sportscasters Jamie Campbell, Gerry Dobson, and Vic Raute will be calling the English side. Hélène Pelletier, Yvan Ponton, Jean Gounelle, Patrick Leduc, Michel Fervac-Larose, and Alain Usereau have been added to the French broadcast team. They join previously announced Consortium broadcasters, which will be led by Brian Willams and Chantal Machabee, according to the release.