MediaCom Canada names Michael Neale CIO

Neale replaces Sylvia Criger in the position.
Michael Neale

MediaCom Canada has announced Michael Neale as the new CIO at the agency.

Neale, who most recently worked as managing partner, investment at MediaCom will be responsible for overseeing the agency’s entire client portfolio, which includes Maytag, Expedia and Volkswagen. He recently oversaw MediaCom Canada’s work with Microsoft Advertising to run pre-roll ads on Xbox apps.

Neale takes over the role from Sylvia Criger, who has left the agency, according to a MediaCom Canada representative.

“Michael’s strong relationship [with clients] and track record of creating new value, innovation and results-based solutions for clients is a great asset to our leadership team,” said Jamie Edwards, CEO, MediaCom Canada, in a release. “He also brings passion and knowledge to redefine the traditional trading  product that reflects the changing media landscape.”