Ann Mack talks trends in social media
JWT's director of trendspotting discusses the move to embrace screen distraction and the growing importance of "water cooler" advertising.
To launch new digs in downtown Toronto, JWT held an open house to celebrate the space and hear Ann Mack, director of trendspotting, JWT Worldwide, talk about trends in social media. She says brands shouldn’t fear screen distractions but embrace it, highlights the importance of creating advertising people can socialize around, and emphasizes the growing F-commerce (Facebook commerce) opportunities for brands. MiC caught up with her before her talk to learn how these trends will influence advertising and media buying.
Videography by Jennifer Horn