Canadian agencies bring home OBIE Awards
Leo Burnett, Zulu Alpha Kilo and Agency59 all won at last night's OOH awards show.
Three Canadian agencies brought home some hardware at last night’s 2012 OBIE Awards, organized by the Outdoor Advertising Association of America.
Leo Burnett got three awards in the International category, Gold in Multi-Format and a Silver in both Traditional Billboard and Street Furniture/Transit/Alternative for its ‘James Ready Fall Campaign.’ Creative in the campaign showcased ways consumers could save on everyday expenses so they could buy more James Ready beer.
Zulu Alpha Kilo brought home a Gold in the International Multi-Format category with its ‘People for Good’ campaign, which was launched with Media Experts with the aim of encouraging people to be kind to one another.
Also bringing home an award last night was Agency59, winning a Silver in the International Multi-Format category for its work for Gay Lea Food’s Nordica Cottage Cheese ‘Anything Goes’ campaign. Creative in the campaign featured a wheel on OOH faces which consumers could spin to see which foods pair best with cottage cheese.