Rogers Media weighing second season of Canada’s Got Talent
The network is running the numbers on a sophomore run after Sagkeeng's Finest won the first season of the reality talent search series on Monday night.
Canada proved it has talent, but will Citytv viewers get a second season of the international Got Talent franchise from Rogers Media?
“We’re talking about it,” Scott Moore, Rogers Media’s president of broadcasting, said Monday night after the dance trio Sagkeeng’s Finest were crowned winners of the inaugural Canada’s Got Talent reality competition show.
Moore says the series from indie producer Insight Productions is expensive to produce, given the Canada’s Got Talent crew has to criss-cross the country twice, with a host of locations.
But cost aside, Moore insisted Canada’s Got Talent has produced a broad TV audience for Citytv, especially on Sunday nights with competition episodes.
A sophomore run of Canada’s Got Talent may also depend on lining up additional sponsorships for the Citytv series.
The inaugural season featured tie-ins with BlackBerry, Excel, Orville Redenbacher’s, Rogers Communications and Walt Disney Motion Pictures Canada.
Other sponsors included Nissan Canada, which offered a $105,000 sports car for the winners of the first season competition series, the Tobago House of Assembly, which will host the Sagkeeng’s Finest trio for a holiday, and Tim Hortons, which had coffee cups prominently displayed on the judges’ table.
From Playback Daily