Olympics opening ceremony draws 6.4 million Canadian TV viewers

Around half of all Canadians tuned into some part of the kick-off of the 2012 Summer Games in London.
Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Danny Boyle’s London 2012 Games’ opening ceremony grabbed an average audience of 6.4 million viewers for the Olympic Broadcast Media Consortium.

That amounted to a record Summer Olympic Games audience for Canadian TV, exceeded only by the average audience of 13.5 million Canadians that tuned into the opening ceremony for the Vancouver 2010 Winter Olympic Games.

Around 16.6 million Canadians watched at least some part of the opening ceremony from London last Friday night, with the Canadian broadcast airing live across Broadcast Consortium networks in six languages.

The TV coverage peaked at 8.1 million viewers at 7:36 p.m. EST, when the Olympic cauldron was lit.

From Playback Daily