Magazines dip in first half of 2012

The ABC report has Reader's Digest as the magazine with the largest overall circulation, with Maclean's tops in total digital replicas.
magazine

The Audit Bureau of Circulation Canada (ABC) has released its numbers for the first six months of 2012, with paid subscriptions for the 66 titles measured down 5.9%, from 5.28 million in 2011 to 4.97 million so far this year versus the same period last year. This continues the downslide off the final six months of 2011, which saw all numbers dip.

Single-copy sales are down 1.6% for the first half of 2012, from 1.23 million in 2011 to 1.21 million.

Total paid and verified circulation is down 3.1% for the first six months of 2012, from 6.8 million in 2011 to 6.6 million at the end of June this year.

This report marks the first time total digital replica editions are broken out in its own category by the organization, they were previously included in the topline paid and verified circulation number.

Top 10 total digital replica editions:

-Maclean’s: 8,326
-Canadian House & Home: 7,918
-Hockey News: 1,318
-Moneysense: 1,089
-Pacific Yachting: 1,070
-Les Affaires: 980
-A+: 788
-Canadian Living: 771
-Elle Canada: 761
-Canadian Business: 731

Top 10 magazines by total paid and verified circulation:

Reader’s Digest Canadian English edition: 552,664 (-4.0% versus June 2011)
Chatelaine:550,613 (1.1% versus June 2011)
Canadian Living: 511,817 (1.2% versus June 2011)
Maclean’s: 321,095 (-5.7% versus June 2011)
Canadian House & Home: 248,158 (1.5% versus June 2011)
Style at Home: 230,041 (N/A)
Coup de Pouce: 205,321 (0.4% versus June 2011)
Chatelaine French language edition: 176,150 (2.3% versus June 2011)
Canadian Geographic: 162,018 (-10.9% versus June 2011)
Our Canada: 159,469 (-15.5% versus June 2011)

Top five increases by overall paid and verified circulation versus June 2011:

-TV Notas: 26.3%
-Premium: 18.5%
-Animal: 10.3%
-Cool!: 6.9%
-Moi & Cie: 5.2%

Top five decreases by overall paid and verified circulation versus June 2011:

-Derniere Heure: -22.5%
-More of Our Canada: -19.5%
-Le Lundi: -15.8%
-Maison et Demure: -15.6%
-Our Canada: -15.5%

Top five increases by paid subscription versus June 2011:

-Moi & Cie: 24.0%
-Premium: 21.0%
-Star Inc.: 13.5%
-Cool!: 10%
-Moneysense: 9.8%

Top five decreases by paid subscription versus June 2011:

-A Vos Pinceaux: -21.5%
-More of Our Canada: -19.5%
-TV Notas: -17.1%
-Our Canada: -15.7%
-Canadian Gardening: -15.1%

Top five magazines by single-copy sales:

-Canadian Living: 123,209
-Chatelaine: 90,750
-Canadian House & Home: 74,166
-Hello!: 69,225
-7 Jours: 62,880

Top five increases by single-copy sales versus June 2011:

-Bel Age: 482.6%
-Best Health: 69.9%
-TV Notas: 30.9%
-Chatelaine (French language edition): 30.3%
-More: 29.4%

Top five decreases by single-copy sales versus June 2011:

-Flare: -33.4%
-Premium: -32.5%
-Maison et Demeure: -27.8%
-Yoopa: -25.1%
-Chez Soi: -24.8%