Tales from the Trenches: PHD

Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC's summer series.

Tales from the Trenches is a series that asks members of the media industry to share their awkward moments, things they have learned and other anecdotes from their time in the business.

This week, MiC checked in with the people at PHD Canada. Wonder how to get a real deal on a 30-second TV buy? Helena Shelton, EVP, trading and accountability, PHD Canada, tells MiC one way to do it in this week’s edition of the video series.

And Rob Young, VP, PHD Canada, lends his thoughts on what he would tell his younger self before entering the business and what newcomers to the industry should know when they’re starting.

Past Tales from the Trenches:

- ZenithOptimedia