GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.

Ari Bluman joins GroupM as chief digital investment officer for North America, a new position at the company.

Bluman comes to GroupM from Real Media Group, a division of 24/7 Media where he served as president, North America since 2008. Both GroupM and Real Media Group are WPP companies.

In the new role, Bluman will be responsible for leading and coordinating GroupM’s digital media strategy, reporting to the company’s CIO Rino Scanzoni.

GroupM’s agencies include MediaCom, Maxus, Mindshare and MEC.