Chatelaine promotes its skills

The Rogers Media magazine launches a TV and radio campaign that highlights its curation capabilities for its target demo of busy women.
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Have too much on the go to sift through tons of fashion and cooking blogs for style and meal preparation inspiration? Chatelaine has launched a campaign that aims to tell its target demo of 30-something women that it has a magazine for that.

The campaign runs predominantly on its publisher Rogers Media’s TV and radio channels like Citytv and 680 News in Toronto. It features creative from that month’s issue voiced-over by Jane Francisco, the magazine’s editor in chief, Tara Tucker, publisher, Chatelaine, tells MiC.

The campaign features media and creative done in house by Rogers Media and revolves around the magazine’s tagline of “Making Everyday Extraordinary.” It is slated to run for the rest of the year.

Chatelaine had a total circulation of 550,613 and single-copy sales of 90,750 for the first six months of 2012, according to the latest ABC report. That represents a 1.1% rise in circulation and a 0.2% gain in single-copy sales over the same period last year.