HSBC launches global review
The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.
HSBC has launched a global review of its media and creative agencies. The review for the bank, which currently works with Mindshare and JWT in Canada, is expected to close this March, according to a report on Ad Week.
The company is looking to ensure its agency and bank operating practices are aligned through this review process. It also confirms that JWT and WPP (which owns Mindshare) will be participating in the review, according to the story.
The last review from HSBC in 2004 lasted four months.