Spotted! CEOs spend a night on the street
MiC talks with Dragons' Den's Arlene Dickinson, Capital C's Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
Late last week, a group of Toronto-based executives went without their warm beds on a November night to raise money for Covenant House, supporting homeless youth.
Called the “Sleep Out: Executive Edition,” the event was chaired by Arlene Dickinson, star of CBC’s Dragons’ Den, Venture Communications CEO and founder of You Inc.; Brian Burke, president and GM of the Toronto Maple Leafs; and Bill Blair, Toronto Police Chief.
Also taking part were media and advertising executives like Tony Chapman, CEO of Capital C; Paul Lavoie, co-founder of Taxi; Jeremy Gayton, president of Taxi Canada; and Penny Stevens, president of Media Experts.
MiC went down and talked with Dickinson, Chapman, Lavoie and Gayton about the experience, and the importance of participating in the event.
Videography by Jennifer Horn and Ryan Walker
Editing by Jennifer Horn
Photo (left to right): Penny Stevens, president, Media Experts, Rita Fabian, executive VP, advertising sales, Bell Media