W Network goes heavy on homegrown for winter
The new winter slate features spinoffs from Property Brothers, Come Dine with Me and Love it or List It.
The winter schedule for Corus Entertainment’s W Network is filled with original series that include Majumder Manor, with Canuck comedian Shaun Majumder, and spin-offs of popular series like Love It or List It Vancouver and Buying & Selling with the Property Brothers.
“W Network’s original series continue to generate impressive ratings for the network in Canada and we are also pleased to see that these programs and our engaging talent are gaining popularity and recognition internationally as well,” said Corus VP and head of TV programming and production John MacDonald, in a statement.
The schedule, unveiled last week, is heavy on homegrown star power, with Jillian Harris and Drew and Jonathan Scott toplining new home-buying and selling spinoff series.
“This winter marks our biggest slate of original series to date – featuring new talent, returning favourites and spinoffs of our most successful franchises. This winter’s offering is one of our strongest yet, due in no small part to the stars of W Network and the ongoing collaboration with our Canadian production partners,” said Corus VP original programming for lifestyle, reality and factual entertainment Vibika Bianchi in her own statement.
New to the schedule is Majumder Manor on Mondays at 7 p.m. (beginning Jan. 7). The series features comedian Shaun Majumder as he plans to build a five-star eco-friendly lodge in his hometown of Burlington, Newfoundland.
Also on Monday, spin-off series Love It or List It Vancouver will air at 10 p.m. (starting Jan. 7).
The series sees former Bachelorette star and designer Harris go head-to-head with realtor Todd Talbot as homeowners decide whether to stay in their renovated homes or buy new ones.
Buying & Selling with the Property Brothers will air on Tuesdays at 8 p.m. (starting Jan. 8). The new one-hour series sees the Scott brothers working with homeowners to find their dream homes while upgrading and selling their current homes.
The series will be promoted in part with Property Brothers BroCam, original web content that will be posted on YouTube, Facebook and WNetwork.com.
W Network last month announced the launch of the behind-the-scenes one-to-two minute webisodes as part of a strategy to push the Property Brothers brand.
The new season of Property Brothers is being sponsored by Subway, activating through product integration in several episodes. In addition, The Brick has integrations with episodes of Property Brothers, including filming with Cindy Crawford and her Cindy Crawford Home Collection, which is available exclusively at the furniture company.
Moving from the home to the heart, Proper Television is producing new series Come Date With Me, which will air Wednesdays at 10 p.m. (starting Feb. 20). The series mixes the cooking and competition elements of Come Dine With Me by adding romance as four eligible bachelors compete for the heart of one woman, or vice versa.
The series will premiere as a sneak peek on Saturday Feb. 9 at 1p .m.
Returning to the schedule with new episodes are Love It Or List It (Monday at 10 p.m. starting in April); My House, Your Money (Tuesday at 7:30 p.m. starting Jan. 8); Candice Tells All (Wednesday at 7:30 p.m. starting Jan. 9) and the second season of Undercover Boss Canada (Thursday at 9 p.m. starting Jan. 17).
Advertising and sponsorship opportunities are available around the winter slate of programs, according to a representative from Corus.
From Playback Daily