BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
It may be chilly outside but things on the radio landscape are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the 13-week period covering Aug. 27 to Nov. 25. This marks the 13th 13-week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.5% share of hours tuned for A12+ (up from 12.2% last time out). CHUM-FM holds their #1 spot with the ladies 25-54 delivering a 19% share (up from 17.9%) followed by CHFI-FM posting a 17% share (up from 14%). Q107 holds their #1 spot for males 25-54, posting an 11.9% share (up from 10.7% in the last 13-week book). The Edge holds their edge over the competition with M18-34 turning in a 15.5% share (down from 15.9%). For F18-34, CHFI-FM tops the list with a 21.4% (up from 17.5%) share of hours tuned, followed by CHUM-FM posting a 20.4% (up from 19.6%) share.
Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 11.4% share of hours tuned (up from 10.6% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5QM-FM, posting a 13.4% share (down from 17.3% last time out). The Beat 94.5 holds the lead with M25-54 listeners, delivering a 10.4% share (down from 12%) followed closely by Virgin 95.3 with a 10.3% share (up from 9.5%). The FOX is out in front for M18-34 with a 16.5% share of hours tuned (down from 18.9%). When it comes to females 18-34, JR Country takes top spot with a 13% share.
Edmonton: 102.3 NOW! Radio rules the roost for A12+ posting an 11.1% share of hours tuned (up from 10.1%). NOW! Radio also takes top spot for F25-54, delivering a 12.9% share (up from 11.3%). NOW! also tops the list for M25-54 with a 17.3% share (up from 15.5%). For M18-34, NOW! posted a 20.3% (up from 18.8%) followed by Sonic 102.9 with a 14.2% (down from 16.8%) share.
Calgary: CBC Radio One leads the way for A12+ with an 11.2% share (down from 10.2%). Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering a 15.3% share (up from 14%) followed by Virgin at 10.1% (down from 13.8%). For M25-54, CJAY92 leads the way with an 11.7% share (up from an 11.5%). CJAY92 takes top spot for M18-34 with a 14.4% share (up from 15%). Country 105 is #1 for F18-34 posting a 15.3% share.
Montreal: CHMP 98.5FM is #1 for A12+ with a 17.8% share (up from 16.9%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for F25-54 delivering a 22.2% share (up from 20.8%). For M25-54, CHMP 98.5FM leads the way with a 19.5% share (up from a 17.5%). Virgin Radio96 is #1 for M18-34 with a 13.8% share, and is also #1 for M18-34 with a 25.2% share.
% Share of Hours Tuned