Chevrolet jumps to the top: Media Monitors
The dealer bought the most radio in Toronto, with The Bay taking the top spot in Montreal, for the week of Nov. 26 to Dec. 2.
The Chevrolet Dealer Association bought the most radio in Toronto for the week of Nov. 26 to Dec. 2, according to the latest Media Monitors report, jumping from #22 the previous week.
Mark’s Work Wearhouse also made a big move, buying enough to leap from #15 to #3. Joining the Toronto radio list this week is Porter Airlines in #6, Virgin Mobile in #7, Rogers Wireless in #8 and Coors Light-Molson Canada in the #10 spot.
The Bay bought the most radio airtime for the week in Montreal, jumping from #4 the previous week. Brault & Martineau went up one spot from #3 to land in the #2 position for the week.
Also making moves in Montreal was Virgin Mobile which joined the list in the #6 spot and Koodo Mobile which jumped from #27 to #9.