The Sponsorship Marketing Council of Canada (SMCC) has announced Dan MacKenzie, VP and general manager of NBA Canada, as its new chair.

MacKenzie takes over the post at the industry organization from Monique Giroux who works as VP of sponsorship marketing and strategy at CIBC and held the position as chair at the SMCC for the past three years. Giroux stays on as a board member with 14 others.

The SMCC first elected MacKenzie to the board in 2010. The organization’s annual Conference and Sponsorship Marketing Awards will be held on April 25, for more details visit Sponsorshipmarketing.ca.