Stats Can: Media agency revenue up in 2011

British Columbia posted the largest gain and Ontario had the biggest drop in operating revenue for the year, according to the report.
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Statistics Canada has released the latest report which outlines the financial details for advertising and related services in Canada for 2011.

Overall, operating revenue at media buying agencies and media representatives was up slightly for the year, from $421 million in 2010 to $422.5 in 2011, which was down from $432.8 million in 2010. Salaries, wages and benefits had a large jump, from $ 157.5 million in 2010 to $ 177.1 million in 2011 and operating expenses dropped very slightly for the year, from $354.2 million in 2010 to $354 million in 2011.

Four provinces have financial results listed in the report, British Columbia posted the largest gains in operating revenue for the year, up $5.8 million from $31.6 million in 2010 to $ 37.4 million in 2011. Quebec was up $2.9 million, from $82.2 million to $85.1 million and Alberta was up $1.4 million for the year, from $7.6 million to $9 million. Ontario saw its operating revenue drop for the year, down $8.2 million, from $290.5 million in 2010 to $282.3 million in 2011.

Ontario also saw the largest drop in operating expenses, down $10.3 million in 2011 versus 2010. British Columbia’s was up $10 million for the year, Alberta posted a jump of $1.1 million and Quebec’s operating expenses were up $200,000 versus 2010.

Breaking down the salaries, wages and benefits costs by province, Ontario’s were up $14.1 million in 2011 versus 2010, British Columbia’s jumped $4.7 million, Quebec’s went up by $1 million and Alberta’s grew by $300,000 for the period.