Shaw partners with CIBC on Income Property
The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.
Shaw Media has announced a two-year partnership between CIBC and HGTV Canada’s Income Property, the show that guides home owners through the process of renovating their home to add a rental suite to bring in some extra money.
The deal includes in-show integrations, personal appearance by Income Property host Scott McGillivray at CIBC events, digital and social promotions, and makes the bank the show’s exclusive financial advertising partner, Greg McLelland, VP, national sales, Shaw Media, tells MiC.
McLelland adds there is a possibility of McGillivray becoming a spokesperson for the bank, with the door open to him appearing in advertising for CIBC going forward.
Income Property is going into its seventh season starting tonight at 9 p.m. on HGTV Canada with an expanded hour-long format.