Brother Canada signs with KBS+P

The MDC Partners' agency has won the media and creative accounts for the electronics company.
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MDC Partners agency KBS+P Canada has won the media and creative accounts for Brother Canada, following an RFP.

“The agency participated in an RFP for Brother Canada against several other agencies. Their pitch was exactly what the team sought and their alignment of corporate values with our brand sealed the deal,” said Lina Racaniello, director of marketing, Brother in a release.  “The KBS+ team displayed an ideal balance of creativity, market intelligence and strategic ability.”

Brother Canada, which produces printers, label makers, fax and sewing machines for the home and small office, will continue to focus its marketing efforts on culture and customer service, according to a release.