The Amazing Race Canada releases sponsor list

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Yesterday Big Brother Canada unveiled the slate of launch sponsors for its debut season and Amazing Race Canada has followed suit, releasing the clients which have signed on to the inaugural Canadian season of the reality travel show.

Bell Media has released names of four top-tier sponsors for Amazing Race Canada: Air Canada, represented by Marketel, BlackBerry, represented by Starcom, Interac and Chevrolet Canada.

Specific details of how each brand will be involved in the show will be released closer to the broadcast date this summer, with each being worked into product integrations, customized activations and original branded content, according to a release from the CTV Brand Partnerships team.

Opportunities for top-tier sponsorships around The Amazing Race Canada have closed, but Laird White, director of branded partnerships, Bell Media, tells MiC that spot sales are still available.

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