Say Media grows network with first Canadian partners

The company has added four new sites to its family, as part of its strategy to build a broader network of Canadian editors.
Beauty Editor

Hot on the heels of the recent launch of women’s beauty hub xoVain.com, Say Media has announced the addition of the first four exclusively Canadian online properties to its network of partner sites.

The new partner sites include Cara McLeay’s blog, A Fashion Love Affair, which focuses on behind-the-scenes coverage of Vancouver’s fashion hotspots, as well as Michelle Villett’s Beauty Editor, a site that offers reviews of beauty products and beauty tips.

Also joining the fold are Isabelle Boucher’s Crumb: A Food Blog, which serves up original recipes, and Polish You Pretty, a blog run by Danielle Black and Jenny Stencel that offers nail art tutorials and news on nail polish trends.

Paul Cassar, VP Canada, Say Media, tells MiC the new sites were added to the network because advertisers were looking for local sites that offer the same type of influence as Say Media’s global brands.

“These partnerships deliver on our commitment to developing and fostering influential Canadian editors and Canadian content,” he says. “These new editors bring our publishing strategy to Canada through integrated advertising solutions.”