The Voice premiere hits a high note: BBM
The fourth season opener delivered CTV Two's largest audience ever, with an average of 1.1 million viewers tuning in.
The season four premiere of The Voice struck a chord with viewers, and delivered CTV Two’s largest audience ever with a total average of 1.1 million viewers tuning in, Bell Media recently reported.
According to BBM, the singing competition, which this season introduced new judges Shakira and Usher, grew its total audience by 43% over last fall’s premiere, and saw 41% growth in the adult 25-to-54 demo, and 63% growth in the adult 18-to-49 demo.
All told, the season four premiere reached a total of 2.6 million viewers.