TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
TC Media has become the first Canadian magazine publisher to release a Consolidated Media Report for its titles. The media co has released data from the reports it ran on Elle Canada, Canadian Living and The Hockey News, which include results across media channels, including print, web, mobile, e-newsletters, apps and social media in one release.
The three reports highlight digital data for the month of December 2012 and print details from the last AAM release, which covered the six months between June and the end of 2012. Each magazine references its “Total Brand Universe” in the reach, which Pierre Marcoux, SVP, business and consumer solutions at TC Media, tells MiC includes all touch-points of the brand, from special interest publications and Facebook fans to unique visitors to the magazine’s website.
Marcoux says TC Media will be releasing Consolidated Media Reports from additional titles going forward, adding they launched with Elle Canada, Canadian Living and The Hockey News because the media co felt those were the brands that could benefit most from discovering their total reach.
According to the report, Canadian Living has a Total Brand Universe of 3.8 million. Total average paid and verified circulation for the title, according to the latest AAM results ending December 2012 is 513,027; total page views on Canadianliving.com is 9.6 million for December 2012; total mobile media page views for the month were 164,679; and the magazine’s e-newsletters had 594,028 subscribers as of the end of 2012. The magazine’s special interest publications had an average of 50,224 single-copy sales for the last six months of 2012.
Elle Canada had a Total Brand Universe of 493,640. The magazine had a total average paid and verified circulation of 130,722 for the six month period ending last December. It had 1.2 million total page views on Ellecanada.com for the month of December 2012, and total mobile media page views of 157,015 for the month. The ladies’ magazine had 89,054 e-newsletter subscribers as of December 2012. It also disclosed its Facebook and Twitter followers, with 35,070 and 24,812 respectively at the time.
Last on the list is The Hockey News, which has a Total Brand Universe of 414,369 and an average paid and verified circulation of 100,058 for the six months ending in December 2012. The magazine’s website had 1.3 million page views on Thehockeynews.com for the month of December 2012, and 1.3 million mobile page views for the month. It has 32,703 Facebook fans, 78,865 circle members on Google+ and 125,904 followers on Twitter.