CBC and TVA Sports ink FIFA World Cup coverage deal

The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.
Soccer

CBC/Radio Canada recently announced the details of an agreement with TVA Sports to broaden its French-language coverage of the 2014 FIFA World Cup Brazil.

The deal will see TVA Sports become a licensed broadcaster of the World Cup, and means that all 64 tournament matches will be broadcast live to French-speaking audiences. Under the agreement, 46 matches will be broadcast live on Radio-Canada, while 18 will be broadcast live on TVA Sports. TVA Sports will also have rebroadcast rights to all 64 matches.

Additionally, TVA Sports will be the exclusive French-language broadcaster of the FIFA Confederations Cup 2013 Brazil, a prelude to the World Cup that runs June 15 to 30.

This is the second such agreement for the CBC, which in August 2012 inked a deal with Sportsnet, making it a licensed broadcaster of a number of international soccer events, including the World Cup and the Confederations Cup.

On top of its TV coverage, CBC/Radio Canada will also provide live-stream and on-demand coverage of all the action at CBC.ca/sports, and in French at Radio-Canada.ca/sports.

The 2014 FIFA World Cup Brazil runs from June 12 to July 13, 2014.