Globe and Mail tops in paid circ: AAM
The paper's Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.
The Alliance for Audited Media (formerly the Audit Bureau of Circulation) has released its latest newspaper circulation reports, measuring 63 titles across Canada. Because the report doesn’t measure all titles across Canada, there aren’t overall trend stats for the industry. Instead, the numbers are broken down by the top titles.
The Globe and Mail‘s Saturday edition has the highest total paid circulation in the country, with 354,850 for the six months ended March 31, 2013. This is slightly down from last year, when its Saturday paid circulation for the same six months was 357,834. The Globe‘s weekday circulation comes in at #2 on the list, with total paid circulation of 291,571 for the past six months. This is also slightly off last year’s average, which was 293,759 for the same six month period.
La Presse‘s Saturday edition has the third-highest average total paid circulation for the past six months, with 262,385. This is down from last year’s average of 270,152 for the same six months. The Montreal paper’s weekday edition comes in at #4, with a total paid circulation of 215,172 for the past six months. This is down slightly from last year’s 214,711 total paid average for the six months ended March, 2012.
The National Post sits at the #8 spot, with its weekday average total paid circulation coming in at 142,509, down from 151,677 for the same six months in 2012. Its Saturday edition is #10, with an average of 132,116, dropping from 151,330 in 2012.