Canada ranks eighth in entries for Cannes
Canadian agencies entered a total of 1,106 cases for the festival, moving up two spots from last year's tally of entries from countries around the world.
Canada placed eighth out of 92 countries for entries across 19 categories at the 60th Cannes Lion International Festival of Creativity for number of cases entered. This is a two-spot move up from last year’s 10th place.
All in all, Canadian agencies submitted 1,106 pieces of work (up from last year’s 1,050 tally). Outdoor got the most attention, with 202 submissions (up from 168) – taking over from last year’s top Canadian category Film, which received 118 cases this year (down from 172).
In the Press category, Canada almost doubled submissions to 116 this year from 66 last year.
The country also increased its chances of winning a Cannes Lion in the Direct category: 64 cases (+17 from last year), Promo & Activation: 89 cases (+14), Film Craft: 37 cases (+10), Design: 107 (+6), Branded Content & Entertainment: 25 cases (+6), Creative Effectiveness: 8 cases (+4), Media: 94 cases (+4), and Titanium & Integrated: 14 cases (+3).
But it had fewer entries, compared to 2012, in Radio: 47 cases (-30), Cyber: 135 cases (-5), PR: 16 cases (-11), and Mobile: 25 cases (-5).
The inaugural Innovation category received nine entries from Canada, of which Teehan + recieved a nomination for its Google Street View Hyperlapse experiment (the only shortlisted Canadian agency) two weeks ahead of the festival.
The top entered country was the U.S., coming in with 6,078 submissions (up from last year’s 5,058). Brazil placed second with 3,476 entries (up from 3,419) and the United Kingdom came in third with 2,671 cases (up from 2,343).