Starcom MediaVest Group hires new VP of digital media
Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.
Starcom MediaVest Group has announced Scott Atkinson is joining the agency in the role of VP digital media.
Atkinson, who has spent the last three and a half years as managing director of digital solutions at Media Experts, will lead the digital strategy and activation for TD Bank in the newly created role at SMV Group.
In addition to his role at the agency Atkinson also currently serves as chair of the Interactive Advertising Bureau’s Agency Council, and has participated on the IAB’s policy committee.
“Scott is a veteran in digital media. He is a true industry partner when it comes to understanding client needs and developing digital solutions that will deliver immediate value” said Jeff Thibodeau SVP digital media said in a release.
Atkinson worked with Thibodeau at MediaCom Canada before leaving to join Media Experts.
“I’m excited to continue bringing innovative ideas to the Canadian market’” said Atkinson in the SMV Group release, “but now I will have the resources of a global agency to bring those innovations to life.”