Ford Lincoln Mercury buys the top: Media Monitors
The car co had the most ad time in Toronto, while CTV bought big in Montreal, for the week of August 12 to 18.
Ford Lincoln Mercury bought the most radio airtime in Toronto for the second week in a row, according to the latest Media Monitors report.
Staying in the #2 spot is the Canadian National Exhibition, Mitsubishi Motors moved up one to #3 from #4, MarineLand dropped one to #4 from #3 and BMO Bank moved up to #5 from #15, rounding out the top of the list.
In Montreal, CTV made a big jump, to the top spot for the week from #90, taking over from last week’s #1, Ford Lincoln Mercury, which dropped to #2. Wawanesa Insurance stayed the course in #3, Brault & Martineau moved to #4 from #6 and the Canadian Wireless Telecom Association remained in #5.